Road to success: Step 3
LEVEL-UP YOUR BUSINESS
To level-up your business, you need PUBS
Product Design
-
Premiumize your product
-
Create value
-
Value creates revenue
-
Add premium product/services to existing product range can push customers towards the higher spending side of the spending curve
UX / UI
-
Is it easy to do business with you?
-
Is every step clear for customer to follow?
-
Does your website or product purchase process simple?
-
Do customers feel happier and more satisfied when doing business with you than with your competitors?
Branding
Always evolve.
-
Set trends / stay on top of trends
-
Cater your brand to your target audiences
-
Maintain an attractive look
Strategy
-
Find what the market needs
-
Find blue sea / avoid red sea
-
Find missing features of big brands' products, fill the gaps
Road to success: Step 3
LEVEL-UP YOUR BUSINESS
To level-up your business, you need PUBS:
​
-
Product Design.
-
Premiumizing your product generates more value and revenue
-
Customers are willing to pay 70% more for similar products that display top-notch quality
-
-
UX/UI. Is doing business with you easy and comfortable?
-
Try getting a friend to experience your business throughout the customer process, from finding you, to choosing a product/service, to paying, to after-sales services. How would they rate the overall experience? User Experience (UX) and User Interface (UI) really matter to online conversions
-
-
Branding.
-
A good-looking, continuously evolving and on-trend brand always gets customers' attention and conversion easier than brands that look outdated
-
-
Strategy.
-
Research the market, discover consumers' needs, find the blue sea (a product/service that has no or very few competitors) and avoid red sea (a product/service that has so many competitions and the war is reddening the sea). A secondary business focus can be researching and filling the gaps in services or products offered by big brands.
-