Road to success: Step 2

GET MORE SALES

Want more sales? You need some POINTS

Brainstorm Team Meeting

Positioning

  • Marketing 5 Ps: Problem, Product, Place, Price, Promotion

  • Production positioning statement is important
     

  • E.g. Amazon's Kindle positioning statement: (sold 90 million devices worldwide)
    "For travellers who read a lot, the Kindle is an electronic book-reader that puts thousands of books at your fingertips"

Advertising

Outbound Marketing

  • Set aside a small amount of budget for ads on:

  • Social media

  • Search engines

  • Local magazines

Computer Programming

Inbound Marketing

Get found on Google, register with search engine

Use problem-oriented keywords to rank high in Google for your products

Update regularly and accordingly

Shaking Hands

Networks

  • Stay Active personally and in your business's hat on:

  • Social media

  • Personal networking

Man Hands On Keyboard

Tracking

  • Use tracking softwares (e.g. Google Analytics) to track campaigns' performance

  • Adjust and fine-tune

Receptionist

Services

  • Pre-sales services are important

  • Post-sales services are more important to get repeated sales and referral!

Road to success: Step 2

GET MORE SALES

Want more sales? You need some POINTS:

  • Positioning. Know the marketing 5 Ps: Problem, Product, Place, Price, and Promotion. And write a product positioning statement that can hit your customer right into the heart.

  • Outbound marketing. Regularly pay a small amount of money to social media, search engine or local magazines for ads.

  • Inbound marketing. Namely Search Engine Optimization (SEO). Get your products or services found on search engine by problem-oriented keywords, update regularly. Register and update with search engine registry (e.g. Google Search Console)

  • Networks. Stay active both online and offline, your personal interaction with people can generate high quality and more secure business opportunities.

  • Tracking. Use tools to track your marketing approaches' ability and performance in turning someone into your customer (Conversion), find out which part of the sales and marketing process need improvement and improve it.

  • Services. This related to customer loyalty, repeated sales rate, and referral. Your services from before sales to after sales matter!

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