EXPAND YOUR MARKET HORIZON
Road to success: Step 3
LEVEL-UP YOUR BUSINESS
To level-up your business, you need PUBS
Product Design
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Premiumize your product
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Create value
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Value creates revenue
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Add premium product/services to existing product range can push customers towards the higher spending side of the spending curve
UX / UI
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Is it easy to do business with you?
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Is every step clear for customer to follow?
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Does your website or product purchase process simple?
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Do customers feel happier and more satisfied when doing business with you than with your competitors?
Branding
Always evolve.
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Set trends / stay on top of trends
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Cater your brand to your target audiences
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Maintain an attractive look
Strategy
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Find what the market needs
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Find blue sea / avoid red sea
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Find missing features of big brands' products, fill the gaps
Road to success: Step 3
LEVEL-UP YOUR BUSINESS
To level-up your business, you need PUBS:
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Product Design.
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Premiumizing your product generates more value and revenue
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Customers are willing to pay 70% more for similar products that display top-notch quality
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UX/UI. Is doing business with you easy and comfortable?
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Try getting a friend to experience your business throughout the customer process, from finding you, to choosing a product/service, to paying, to after-sales services. How would they rate the overall experience? User Experience (UX) and User Interface (UI) really matter to online conversions
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Branding.
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A good-looking, continuously evolving and on-trend brand always gets customers' attention and conversion easier than brands that look outdated
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Strategy.
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Research the market, discover consumers' needs, find the blue sea (a product/service that has no or very few competitors) and avoid red sea (a product/service that has so many competitions and the war is reddening the sea). A secondary business focus can be researching and filling the gaps in services or products offered by big brands.
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