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EXPAND YOUR MARKET HORIZON
Road to success: Step 1
GET YOUR BUSINESS ONLINE
To successfully get your business online, all you need is a PEANUT
Plan ahead
THINK:
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A name that address customers' needs
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Not necessary to be your company's name
​
E-name
Register a domain that is related to the name
Accessible information
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vision, mission and core values
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descriptions of services or products
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what "problem" you are helping your customer to solve
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how you are better than your competitors (don't think of price)
No copying
It is tempting to borrow phrases when referring to your competitor’s information, but don’t copy! Write your own content.
User Experience
Women like engaging video content.
Men prefer simple yet engaging pictures.
Think of it this way: “Videos are kings; photos are queens.”
Transcribe
Translate and transcribe for
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netizens to read
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for Google bots to crawl
Road to success: Step 1
GET YOUR BUSINESS ONLINE
To successfully get your business online, all you need is a PEANUT:
​
-
Plan ahead. Think of a name for your business and a name that is attractive and addressing your target audiences’ needs (ie. a keyword related to a “problem-to-solve”. It’s not necessary to be the same as your company’s name.
-
E-name. Create an online address where people can find you. Register the domain name.
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Accessible information. Write down your company's
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vision, mission and core values
-
descriptions of services or products
-
what "problem" you are helping your customer to solve
-
how you are better than your competitors (don't think of price)
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how people can reach you: contact information (phone and email) and office hours
-
-
No copying.​ Refer to your competitor, but don't copy their writing.
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User experience. Get as much photos/videos of your product or services as you can. Internet users prefer photos over text.
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Transcribe. Transfer and transcribe the above information into a readable website format. Build an attractive and Google-ready website.
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